Beijing Jeep
a case study of Western business in China
por Jim- Formato
- 350 paginas, Paperback
- Primera publicación
- 1997
- Editores
- Westview Press
- Sujetos
- American motors corporation·Jeep automobile·Automobile industry and trade·United states·Automobile industry and trade·China·Joint ventures·United states·Joint ventures·China·United states·Foreign economic relations·China·
- Idioma
- English
Too much to tell you, but very enjoyable, easy reading. Mr.
Recently Automotive News (April 30, 2012) featured an article entitled "Jeep keeps pushing for China production", mentioning that "Chrysler now sells the Jeep Grand Cherokee, Wrangler, Compass and Patriot in China. All are imported.
Read the book when it was first published in 1989. Today it is an interesting historical note on Chinese joint business practices.
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